ITALY. The Campari Group has been awarded distribution rights for key spirits brands of C&C Group (formerly Cantrell & Cochrane Group), the leading beverage company listed on Dublin’s stock exchange.
The agreement begins on 1 January, 2006 and follows the recent sale of Allied Domecq to Pernod Ricard and Fortune Brands, which allowed the C&C Group to choose new distribution partners.
C&C’s international spirits brands include Carolans cream liqueur, Tullamore Dew Irish Whiskey, Frangelico and Irish Mist. The markets covered in the deal are the US (not Frangelico), which represents C&C’s largest international spirits market, Brazil, the Netherlands, Belgium and Luxembourg.
Campari Group said it would distribute C&C’s brands in the US (excluding Frangelico) and in Brazil through its subsidiaries Skyy Spirits and Campari do Brasil; in Belgium and Luxembourg via its joint venture MCS (excluding Irish Mist); and in the Netherlands via its joint venture International Marques (excluding Irish Mist).
Commenting on the deal, Campari CEO Enzo Visone said in a statement: “The agreement with the C&C Group for the distribution of its international spirits brands allows us to add to our portfolio new high quality brands and build a new strategic partnership.”
About The Campari Group
The Campari Group is a major player in the global beverage sector, trading in over 190 countries with a leading position in the Italian and Brazilian markets and a strong presence in the US, Germany and Switzerland. The group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. The portfolio includes strong international brands, such as Campari, SKYY Vodka, Cynar and Cinzano and leading local brands, such as CampariSoda, Campari Mixx, Crodino, Aperol, Aperol Soda, Sella & Mosca, Zedda Piras, Biancosarti, Lemonsoda, Oransoda and Pelmosoda in Italy, Ouzo 12 in Greece and in Germany, Dreher, Old Eight, Drury’s and Liebfraumilch in Brazil, Gregson’s in Uruguay, iccadonna in Australia and New Zealand and Mondoro in Russia. The company has over 1,500 employees, and shares of the parent company Davide Campari-Milano are listed on the Italian Stock Exchange.
About C&C Group
C&C is one of the largest manufacturers, marketers and distributors of branded beverages in Ireland and Northern Ireland and savoury snacks in Ireland. The firm owns several of Ireland’s most recognised beverage and savoury snacks brands, with leading market shares in the Irish beverage and savoury snacks markets, including Bulmers cider, Ballygowan bottled water, Club soft drinks and Tayto crisps. Additionally, the group distributes in Ireland several leading international brands owned by third parties, such as 7UP and Pepsi soft drinks and a wide-ranging portfolio of wines and spirits. In addition to its Irish operations, the group exports spirits and liqueurs to over 80 overseas markets and exports Magners cider to the UK, the US and Continental Europe.
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