China Chic
Retailtainment strategy drives record-breaking May Golden Week traffic at cdf Haikou
A record Golden Week performance was recorded at the Haikou retail emporium (29 April–5 May), with footfall up +12% year-on-year to 120,000 visitors.
Travel retail has been positioned as part of Kweichow Moutai’s ‘internationalisation strategic nexus’, as the brand seeks to elevate the duty-free experience into a meaningful touchpoint with consumers.
A record Golden Week performance was recorded at the Haikou retail emporium (29 April–5 May), with footfall up +12% year-on-year to 120,000 visitors.
Welcome to this special TFWA Asia Pacific edition of The Moodie Davitt Magazine, mailed to our worldwide audience and distributed in print at the Singapore show, alongside dedicated China Chic, Category Insight Spirits & Wine and KOSÉ supplements.
Today’s choice of images comes from Hainan province, where Hainan Tourism Investment Duty Free Co posted an impressive +33% year-on-year sales surge during the busy Labour Day Golden Week holiday at its shopping emporium.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
The event brings together over 1,000 international brands and many sought-after products to CDFG’s more than 60 domestic and overseas stores and online platforms.
Hainan’s upgraded offshore duty-free policy is delivering a powerful uplift in footfall, spend and shopper diversification at cdf Haikou underpinned by assortment expansion and experience-led retail.
The Moodie Davitt Report is attending this week’s Hainan Expo in Haikou, Hainan province and will bring you highlights in words and pictures throughout the event, which began today and runs until 18 April.
The Sinopharm-owned travel retailer will exhibit under the theme ‘Toward a Shared Future of Wellness and Beauty’, highlighting its distinctive duty-free categories and leveraging its parent company’s health industry resources to integrate retail, experiences and services for global consumers.
The exhibition space will showcase a diverse mix of categories, spanning food, spirits & wine, skincare, accessories, and lifestyle at the expo taking place on 13–18 April.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.












