Moodie Davitt WeChat: Key stories from Week 31 : Moodie Davitt Report

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official accounts as the dual platforms continue to grow strongly in China.

The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our two WeChat platforms – our weekly Moodie Davitt Account (an impressive 6,476 followers) and Moodie Davitt Report China Travel Retail Express (4,110), which publishes daily.

Collectively, that represents 10,586 followers, compared with a collective zero from all our international travel retail publishing peers combined, none of whom offer a WeChat service and the majority of whose websites are inaccessible without a VPN.

That means only Moodie Davitt stories are reaching right across the Chinese travel retail ecosystem.

Our platforms complement the strong and growing Chinese readership of our English-language service.

Scan the QR codes via WeChat to visit our dual platforms. The Moodie Davitt Report is the only global travel retail title to publish on WeChat. Stories related to the Chinese and international travel retail sector at home and abroad are featured in this unrivalled service. For native content opportunities please contact Dachang Wang (China) at Dachang@MoodieDavittReport.com or Irene Revilla (International) at Irene@MoodieDavittReport.com. For editorial matters please reach out to Martin Moodie at Martin@MoodieDavittReport.com

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also in Hong Kong. The Special Administrative Region is also the base for our Mandarin and Cantonese-speaking Head of Events, Vincci Chung.

The Moodie Davitt Report Hong Kong team: (From left) Vincci Chung, Penny Zhou and Martin Moodie

They are supported in Hainan by Dachang Wang, Editor of China Travel Retail Express, delivering daily WeChat updates and content for The Moodie Davitt Report. Wang brings two years’ experience as Brand Manager at HTDF to the role.

Dachang Wang is driving The Moodie Davitt Report’s Mainland China business to the next level

You can see highlights below from our latest editions. 本周热点资讯一览如下。

New wave of duty free: China Duty Free Group (CDFG) has expanded its downtown duty-free footprint with the opening of a 2,087sq m store in Xiamen’s Zhonghua City shopping complex. The store, developed with Xiangye Group, brings together duty-free and duty-paid products from both international and Chinese brands. Click here for our WeChat story and here for our original English version.

On to greater heights: The Moodie Davitt Report has announced a new leadership structure, with Founder & Chairman Martin Moodie stepping down from his CEO responsibilities on 1 October while continuing full-time in a wide-ranging editorial and ambassadorial Chairman’s role. Dermot Davitt will become CEO alongside his President role, supported by Publisher Irene Revilla as Managing Director and Development and Systems Operations Director Matt Willey as Chief Technology and Creative Officer. Click here for our WeChat story and here for our original English version.

Breakthrough upgrade: CDFG has opened China’s first Apple Premium Partner duty-free store at Shanghai Pudong Airport on 3 September, marking the debut of the brand’s 2026 product offerings in the departures duty-free channel with a full product range and immersive shopping experiences. The initiative strengthens the retailer’s airport presence and supports its strategic commitment to driving domestic and international consumption through diversified product offerings. Click here for our WeChat story and here for our original English version.

The TREX Factor: The sixth episode of The Moodie Davitt Report’s bilingual video series spotlighting travel retail-exclusive (TREX) products is now live. In the latest instalment, resident ‘TREX Master’ and The Moodie Davitt Report Founder & Chairman Martin Moodie joins Duty Zero by cdf Retail Manager Rolls Wong to explore an extraordinary single malt whisky from Highland Park in Orkney, Scotland. Click here for our WeChat story and here for our original English version.

Golden Moon rises: Pernod Ricard GTR and Maison Martell have launched a Mid-Autumn Festival activation across Asia Pacific travel retail, running through 31 October, featuring high-impact visibility, festive merchandising and curated tasting experiences. The campaign positions Martell’s Cognac portfolio as a premium gifting choice for travellers at key airports, including Hong Kong, Guangzhou, Singapore, Macau and Taiwan Taoyuan. Click here for our WeChat story and here for our original English version.

Cruise retail landmark: Adora Cruises has partnered with travel retailer Starboard to develop a 600sq m duty-free shopping complex onboard the Adora Flora City, ahead of its maiden voyage from Guangzhou Nansha on 22 November. The offer will feature nearly 100 Chinese and international brands across 12 categories, spanning jewellery, watches, luxury handbags and premium fashion. Click here for our WeChat story and here for our original English version.

Hainan heats up: CDFG posted a +15% year-on-year increase in foot traffic across its six Hainan locations during the 8th Hainan International Offshore Duty Free Shopping Festival (10 July-31 August), driven by targeted consumer incentives and immersive activations. The event brought together over 1,000 brand partners with flagship store debuts, product launches, IP-themed pop-ups and exclusive offers for island residents and other consumers. Click here for our WeChat story and here for our original English version.

A strategic port win: CDFG has secured the departures duty-free concession at Shanghai Wusongkou International Cruise Terminal, with the store currently in soft opening ahead of its 12 September official inauguration. The new outlet gives the retailer access to China’s largest cruise port by passenger traffic and a significant base of outbound cruise travellers. Click here for our WeChat story and here for our original English version.

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