Cosmetics
On location: The Shilla Duty Free unveils new-look Changi Airport Terminal 1 store amid Disney Zootopia launch
The Korean retailer marks a milestone at Singapore Changi Airport with the opening of its newly revamped Terminal 1 store and a festive campaign featuring Disney’s Zootopia across all four airport terminals.
The campaign elevated awareness of the brand’s Liposome skincare line through an engaging combination of in-store experiences, digital visibility and exclusive offers.
The Korean retailer marks a milestone at Singapore Changi Airport with the opening of its newly revamped Terminal 1 store and a festive campaign featuring Disney’s Zootopia across all four airport terminals.
The brand’s latest Hainan opening marks a significant step in its China expansion and reflects growing shopper demand for wellness-led, personalised beauty experiences in travel retail.
Developed in partnership with China West Airport Group and located in Xi’an’s bustling commercial district, the store extends the retailer’s downtown network, while reflecting the city’s initiatives to boost consumption and establish itself as a key international shopping hub.
This Week on Social Media is our regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
The new concepts highlight Jo Malone London, Estée Lauder, MAC Cosmetics and Bobbi Brown Cosmetics while delivering immersive, service-focused encounters tailored for travellers.
“We let the consumer define luxury for us, putting the same care and attention into our product design and fragrances as any prestige brand,” says Executive Vice President, International Tony Garrison.
The high-profile event delivered a powerful blend of celebrity engagement, digital amplification and retail performance, driving standout results for the Le Rouge Velvet Matte franchise during Golden Week.
“This agreement represents a turning point to boost Twelve Beauty’s digital ecosystem, global expansion and the development of new product lines, while keeping the promise of caring for the skin with the purity of nature and the rigor of science,” says Twelve Beauty CEO Sonia Graffin.
Martin Moodie captures the vibrancy, local flavour and diversity of the Avolta-run Alicante Duty Free offer at Alicante–Elche Miguel Hernández Airport, alongside snapshots of the extensive food & beverage offer.
Shiseido Travel Retail Vice President, Business Strategy & Development Janice Li explores how a new ‘explorer mindset’ – rooted in authenticity, culture and discovery – is reshaping traveller expectations and redefining beauty in travel retail.
The pop-ups showcase the brand’s Christmas specials, including an Advent Calendar, signature ampoules and curated travel sets aimed at passengers seeking premium skincare gifts.












