Cosmetics
Shiseido Travel Retail lights up Hainan with debut multi-brand pop-up at cdf Sanya
Running from 1-29 January, the activation is designed to engage travellers with Shiseido’s beauty universe, featuring its prestige portfolio alongside airport-inspired experiences.
Today’s images come from Hong Kong International Airport, revealing how the airport and its retail and brand partners are already galloping towards Chinese New Year, the Year of the Fire Horse.
Running from 1-29 January, the activation is designed to engage travellers with Shiseido’s beauty universe, featuring its prestige portfolio alongside airport-inspired experiences.
L’Oréal Travel Retail President Eva Yu says her focus at the event will be on “championing innovation and reimagining the travel retail experience as a seamless and inspiring journey for consumers worldwide”.
The strategically positioned 128sq m outlet lies close to the Blagoveshchensk port in Russia, leveraging fast-track customs clearance and mutual visa exemption to ensure a strong flow of traffic.
The launch reinforces the brand’s travel retail presence in Asia Pacific and underscores its focus on delivering a science-led skincare offering to travellers.
The monthly Jessica’s Secret Index for November covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery is particularly useful as a demand indicator.
The Livelle pop-up, running until 9 February, introduces a channel-exclusive CC cream that combines skincare and make-up benefits.
We reveal details of a Heathrow Airport-led Trinity Forum session titled ‘From a Trinity to a Quaternity: Driving conversion through integrated communication across the airport estate’.
L’OCCITANE Group is marking 50 years of its flagship L’Occitane en Provence brand, celebrating five decades of natural ingredient-led innovation rooted in Haute-Provence.
The trio of early-2026 skin and makeup launches span the Rouge G Blooming Denim Collection, the Orchidée Impériale Gold Nobile Goldessence and the Asia-exclusive Parure Gold Skin Mesh Cushion.
The latest upgrade to the company’s flagship price-monitoring system directly addresses one of the most persistent challenges in today’s ecommerce and travel retail markets – the rise of ‘hidden discounts’ driven by GWP strategies.
This Week on Social Media is a regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.











