Spirits and Wines
Pernod Ricard GTR and Dubai Duty Free renew Royal Salute boutique partnership
Pernod Ricard deepens its partnership with Dubai Duty Free with the return of the Royal Salute whisky boutique in Terminal 3; a concept centred on ultra-rare Scotch, exclusive editions and guided discovery.
Avolta has introduced a flight simulator experience and launched a special-edition whisky at Toronto Pearson International Airport, among a series of events and experiences aimed at engaging travellers over the holiday travel period.
Pernod Ricard deepens its partnership with Dubai Duty Free with the return of the Royal Salute whisky boutique in Terminal 3; a concept centred on ultra-rare Scotch, exclusive editions and guided discovery.
The two-stage brand showcase harnessed multiple Virgin Atlantic and Virgin Atlantic Holidays touchpoints across the traveller journey.
As Dubai Duty Free celebrated its 42nd anniversary, shoppers at Dubai International and Al Maktoum International airports celebrated the retailer’s traditional annual sale, collectively spending US$6,250 a minute over a 24-hour “shopping frenzy”.
The T2 tender is being contested by incumbent China Duty Free Group (CDFG), Wangfujing Duty Free and China National Service Corporation (CNSC). The T3 bid attracted offers from CDFG, CNSC and CTS (HK), the last-named part of CDFG’s parentage alongside China Tourism Group.
Bids closed yesterday (19 December) on the two-pronged open tender covering the departures and arrivals duty-free concessions at Beijing Capital International Airport. And the result is shrouded in doubt.
Today’s selection of images comes from Campari and Royal Caribbean, who have taken experiential brand activation ashore with an Aperol and Espolòn Tequila takeover of Perfect Day at CocoCay during the 2025 President’s Cruise.
Under the terms of the deal, CDFG will invest RMB102 million (US$14.5 million) to establish a duty-free joint venture with Shanghai Airport.
Global travel retail powerhouse Avolta has expressed its delight at having this week won a key, multi-category tender at Shanghai Pudong International Airport.
By combining premium liquid with a playful discovery format, the Advent Calendar addresses growing demand for experience-led, giftable propositions in travel retail during the holiday period.
The 19sq m shop-in-shop is an immersive, experience-led whisky destination that blends hospitality, digital discovery and travel retail exclusives at one of the world’s most important aviation hubs.
Code Rouge alert: The playful campaign is centred on a limited-edition gift set and invites travellers to ‘Break open’ in case of a ‘Champagne emergency’.











