Sunglasses and Eyewear
Yilin Wang on Re-Engaging Chinese FIT Travellers in 2026
The session, hosted by Yilin Consulting on Campus Online, examined how travel retail brands and retailers can recalibrate their strategies to better meet the needs of Chinese FIT (Free Independent Travellers).
The latest upgrade to the company’s flagship price-monitoring system directly addresses one of the most persistent challenges in today’s ecommerce and travel retail markets – the rise of ‘hidden discounts’ driven by GWP strategies.
2026 got off to a flying start for offshore duty-free retailers as sales soared to RMB712 million (US$101.8 million) during the three-day New Year’s holiday. Some 442,000 items were sold while footfall and conversion were encouragingly heavy.
Records tumble as Dubai Duty Free brings down the curtain on an extraordinary 2025. Not only did annual sales smash through the previous all-time record but December proved to be the most successful year in the retailer’s remarkable 42-year history.
The extension underlines the enduring strength of a collaboration that began with Pierre Cardin’s first Safilo-produced eyewear collection in 1991.
As Dubai Duty Free celebrated its 42nd anniversary, shoppers at Dubai International and Al Maktoum International airports celebrated the retailer’s traditional annual sale, collectively spending US$6,250 a minute over a 24-hour “shopping frenzy”.
The brand’s eyewear collection is showcased across leading travel retail and ecommerce platforms, connecting with a diverse range of consumers throughout the region.
Max Mara Eyewear has launched its sleek and tailored eyewear lines in eurotrade’s recently inaugurated Terminal 2 Luxury Sunglasses store.
With the peak gifting season underway ahead of the Christmas holidays, travel retailers are highlighting curated gift ideas across their social media channels to help ease the holiday shopping rush.
Initially launched at Bordeaux Mérignac Airport, the brand has since established a presence at Nice-Ville railway station, offering an innovative optical vending machine stocked with a range of reading glasses, sunglasses and accessories.
Year-to-date sales surpassed the US$2 billion mark by mid-November, suring another record-breaking year for the retailer.
This is the first downtown duty-free store in the northeastern city of Tianjin and described by CDFG as a flagship project.
ARI’s Joy Awaits campaign brings festive energy, strong sense of place and high passenger engagement to Lisbon Duty Free through an immersive, omnichannel holiday showcase.














