Sunglasses and Eyewear
TREX Awards 2027: The hunt begins for travel retail-exclusive excellence as entries open
Now in its third edition, the only global cross-category awards programme dedicated to travel retail-exclusive (TREX) products and initiatives builds on the resounding success of its first two editions, spotlighting differentiation, excellence and unique, channel-specific value for travellers.
EssilorLuxottica brought luxury craftsmanship, AI eyewear and retail innovation into focus at TFWA Cannes. We feature exclusive comments from Marketing Director Andrea Testaverde on innovation strategy and experiential retail.
The elegant 600sq m shopping space at the gateway to the nation’s capital Hanoi includes an extensive range of international brands complemented by Vietnam Essence, which offers a curated selection of national products.
Fuzhou-inspired design and locally-rooted merchandise sit at the heart of a duo of new-look stores, as our latest image choice shows.
Lotte Duty Free is gearing up for what it hopes will be a shopping bonanza during the all-important Chuseok and wider autumn holiday period.
Fendi’s new creative chapter under Maria Grazia Chiuri is leading Thélios’ 2027 eyewear offer as the LVMH-owned specialist sharpens its Maison-led approach to global travel retail.
“The global duty-free and travel retail market is at a critical inflection point of recovery and quality improvement,” said CDFG as it unveiled the expansive document that systematically interprets consumer trends, category evolution and channel transformation logic.
“At HTDF, we are reshaping what a duty-free destination can be,” says a company spokesperson. “The launch of this smart glasses concept store reflects our commitment to placing innovation at the heart of the customer experience.”
The deal will provide Duty Free Americas “with an immediate, scaled presence in one of the Middle East’s fastest-growing travel retail markets, accelerating its luxury retail and regional growth strategy”, says parent Falic Group.
Burberry has returned to the Dutch gateway following a year-long absence, with the new 80sq m boutique reinforcing the luxury offer in the airport’s redeveloped Lounge 2.
The two-month Valentino Eyewear pop-up marks the debut of the first Valentino Eyewear collection developed and distributed by Kering Eyewear since their licensing agreement was confirmed last year.
The eyewear powerhouse posted solid first-half growth as AI glasses, myopia management and strong regional performances fuelled its momentum.
Continued momentum at Kering Eyewear was among the highlights across the luxury group’s portfolio in the six months to 30 June.














