Ecommerce and Digital Media
Haribo and Avolta take travellers on an interactive Halloween ‘Treasure Quest’ across European airports
Haribo ‘The Treasure Quest’ brings an interactive Halloween experience to travellers through the Club Avolta loyalty programme, with 17 airport activations across the UK, France, Switzerland, Spain and Türkiye.
The Estée Lauder Companies is expanding its partnership with Microsoft to strengthen its data infrastructure and scale AI capabilities under its Beauty Reimagined strategy.
Haribo ‘The Treasure Quest’ brings an interactive Halloween experience to travellers through the Club Avolta loyalty programme, with 17 airport activations across the UK, France, Switzerland, Spain and Türkiye.
The AI-TS service equips airport baggage trolleys with tablet screens, giving passengers access to personalised flight information, terminal navigation, shopping and dining services, alongside digital advertising.
Coty Senior Vice President Global Travel Retail Mette Engell outlines how the Coty.Curated strategy is concentrating investment on six priority brands while creating opportunities for new launches.
The airport company seeks modern concepts for five food & beverage areas and six shops with step-by-step implementation from 2028.
Shiseido Travel Retail and SHIFT are connecting screen to scent with a digital campaign that engages travellers before departure and at Italian airports, directing them to Max Mara Le Parfum podiums through complimentary sampling.
The Istanbul activation combines product exclusivity, local flavours and personalised gifting to attract shoppers and unlock confectionery category growth in line with Mondelez World Travel Retail’s Destination: Value strategy.
L’Oréal Travel Retail Luxe General Manager Danièle Lahana-Aidenbaum discusses turning waiting time into ‘wow time’ through retail experiences, fragrance discovery and channel exclusivity in her first interview since taking the helm at L’Oréal Luxe.
In a candid and at times deeply personal interview conducted during the recent TFWA World Exibition, CEO Xavier Rossinyol previewed Avolta IQ, the company’s proprietary commercial intelligence engine and spoke about his journey since asssuming the leadership reins in 2022.
Combining large-format screens and digital columns, the new advertising platform expands opportunities for luxury brands to engage affluent travellers at a key point in the passenger journey.
Bath & Body Works Executive Vice President, International Tony Garrison discusses the brand’s transformation across product, storytelling and feel-good formulations to The Moodie Davitt Report Brands Director Hannah Tan.
Armani Beauty brings its new masculine fragrance I Will to Hamburg Airport with a cinema-inspired pop-up, part of a travel retail rollout spanning more than 100 airports.












