UAE. JCDecaux has launched a premium digital advertising gateway at Dubai International Airport Terminal 3 in partnership with Dubai Airports and Emirates, targeting the airline’s arriving First and Business Class passengers.
The VIP Arrivals Digital Gate is located in the dedicated Emirates Chauffeur Service area and features two large-format 12sq m landscape screens and two double-sided digital columns measuring 4.8sq m each, creating six digital advertising surfaces in an uncluttered setting.
The platform adds a premium advertising touchpoint at Dubai International Airport, giving brands visibility among high-value travellers while enhancing the arrivals experience with high-impact digital content.
The initiative combines the expertise of Emirates, Dubai Airports and JCDecaux’s Middle East subsidiary JCDecaux Dicon to expand digital advertising opportunities for brands targeting premium passengers through an innovative digital infrastructure.
Emirates Group EVP Corporate Communications, Marketing and Brand Boutros Boutros said: “Our First and Business Class customers expect a seamless and elevated experience from door to door. The VIP Arrivals Digital Gate brings a fresh dimension to our dedicated Chauffeur Service area, while offering selected brands a distinctive opportunity to reach a highly sought-after audience.”
Dubai Airports Chief Commercial Officer Eugene Barry added: “We are committed to delivering an exceptional experience for our guests across every touchpoint.
“The VIP Arrivals Digital Gate at Terminal 3 enhances our arrivals environment with a smart digital platform that complements our premium service offering, and reflects DXB’s position as a leading platform for luxury travel and innovation.”
JCDecaux Middle East & Africa CEO Martin Sabbagh commented: “The launch of the VIP Arrivals Digital Gate at DXB Terminal 3 is a powerful illustration of the strength and ambition of our partnership with Dubai Airports and Emirates.
“By combining an exclusive location, a highly affluent audience and state-of-the-art digital formats, we are creating a unique media platform that enables brands to deliver impactful and memorable campaigns at one of the most premium touchpoints of the passenger journey.” ✈
