Europe
‘Layered by Nature. Defined by Craft’ – Silent Pool Gin unveils CGI campaign and Avolta promotion
For the first time, the brand has adopted high-resolution CGI as the foundation of its creative execution to bring the story of its 24 botanicals to life through immersive visual storytelling.
The agreement represents one of the most significant long-term licensing deals in the prestige beauty sector. It will take effect on 1 July 2027, when L’Oréal will assume full responsibility for the development and management of Gucci Beauty.
For the first time, the brand has adopted high-resolution CGI as the foundation of its creative execution to bring the story of its 24 botanicals to life through immersive visual storytelling.
Jägermeister is bringing its brand story to life at Frankfurt Airport Terminal 3 through a year-long dual activation that combines immersive experiences, exclusive products and digital engagement.
The addition of the Riga and Tallinn operations strengthens gategroup’s ability to support airline customers acros Northern Europe, while broadening its network in complementary catering and onboard retail services.
The British fine-food specialist is strengthening its travel retail footprint with the launch of a Scotland St Andrew’s Flag tin – a permanent addition to its Signature Tins range, available from July exclusively at World Duty Free stores across Scotland.
Air France has opened its first dedicated lounge in London Heathrow Terminal 4, bringing French-inspired design, dining and hospitality to the UK aviation hub.
“We want to make sure that we are ready for the future, looking at more data-driven passenger profiles, looking at Gen Z and the specific expectations travellers are going to have,” says Brussels Airport F&B Manager Michiel Arnouts.
Gebr. Heinemann has opened its two exclusive duty-free stores, Meine Freude and Mein Glanz, onboard Mein Schiff Flow, unveiling a new cruise retail concept centred on the key travel retail trends of experience, activation and personalisation.
Decathlon has entered a new phase of its European travel retail strategy with the launch of its first airport proximity store at Geneva Airport, combining a curated product offer with a 24/7 Click & Collect service for travellers.
Launched on 3 July, the experience reflects the confectionery brand’s global partnership with Formula 1 while reinforcing its presence within travel retail.
A powerful trio: Jessica Chastain, Becky G and Tara Davis-Woodhall front the global campaign, bringing together film, music and sport to introduce the latest addition to the BOSS Bottled Beyond fragrance franchise.
The leading travel retail and dining player has unveiled Bill’s at Terminal 2, reinforcing its shared vision with Heathrow of showcasing local brands to enhance the sense of place at the busy gateway.












