Europe
‘Redefine Your Beauty’ – Heathrow and Avolta partner again in experiential promotional campaign
This year’s promotion follows the triumphant success of the inaugural Redefine Your Beauty campaign in 2025, billed as the largest joint beauty initiative in Heathrow Airport’s history.
Michelob Ultra and Budweiser transformed bars onboard Royal Caribbean, Norwegian Cruise Line, MSC Cruises and Disney Cruise Line into floating fan zones complete with events and limited-edition merchandise.
This year’s promotion follows the triumphant success of the inaugural Redefine Your Beauty campaign in 2025, billed as the largest joint beauty initiative in Heathrow Airport’s history.
Today’s images, shared by Airport Authority Hong Kong, celebrate the launch of the Hong Kong International Airport Arts and Culture Festival 2026, an immersive exhibition bringing the creative spirit of Hong Kong and Shanghai to travellers.
Lancôme and Unifree has put travellers in a summer state of mind at Istanbul Airport with a vibrant, Riviera-inspired showcase combining beauty discovery, personalisation and playful experiences.
The new commercial area features Costa Coffee and Lagardère Travel Retail’s 1Minute Smacznego! concept, complemented by 200 guest seats.
The four-piece collection comprises Violet Sunset, Pink Horizon, Green Infinity and Blue Dusk, each combining a distinctive olfactory profile with bold colour codes and destination-led storytelling.
Bristol Airport is seeking partners capable of delivering standout concepts that meet the needs of both leisure and business travellers. The new units will be located airside, offering operators high-visibility spaces with strong passenger footfall.
The scalable global platform showcases Lindt’s travel retail-exclusive pistachio portfolio through dedicated activations across more than 200 locations worldwide, including Zurich, Istanbul, Punta Cana, Panama and Singapore airports.
Avolta secured ten global, regional and Superstar honours at the 2026 FAB Awards, complemented by nearly 30 Gold awards across its international F&B portfolio.
The two-month Valentino Eyewear pop-up marks the debut of the first Valentino Eyewear collection developed and distributed by Kering Eyewear since their licensing agreement was confirmed last year.
Burberry Goddess Amber Vanilla Eau de Parfum Intense introduces a roasted vanilla signature and enters travel retail on 1 August.
Hughes will support Ethos Farm’s international growth strategy, including the development of Ethos Farm Americas and the consultancy’s expanding presence in the Middle East and Asia.












