International


Interview: Absolut and Tabasco on the rise of spicy spirits and their shared ‘Passion for Progression’

Pernod Ricard Clear Spirits & RTDs CEO Stéphanie Durroux, Pernod Ricard Global Vice President of Marketing for Absolut, Malibu and Kahlua Craig Van Niekerk and McIlhenny Company Director of Global Marketing Communications Kate Neuhaus discuss key topics, including brand iconicity, flavour innovation, sustainability, premium vodka’s performance within a slowing spirits market and the role of high-profile partnerships such as Absolut Tabasco in recruiting new consumers.

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