Saudi Arabia Newsroom
Interview: Aïda and SSP bring Viennese coffee house culture to Jeddah’s King Abdulaziz Airport
Aïda Executive Director Dominik Prousek speaks exclusively to The Moodie Davitt Report from Jeddah, where his famous brand has opened an ambitious first overseas airport location.
The new Saudi carrier’s seamless digital offering – which includes a dedicated app – enables passengers to book their whole trip in one place, combining multiple itineraries under one order and giving them the means to add optional extras.
SARA is a cutting-edge concept currently in its beta phase and set to serve as a brand ambassador, travel companion and personal concierge.
The order from the new premium international airline, which will launch its maiden commercial flight next year, is the latest signal of Saudi Arabia’s ambitions to fast track its growth as a major tourism destination.
The new dining concepts include Middle East restaurant brand Sawa and three Lagardère Travel Retail international proprietary brands in Marché, Trib’s and So Coffee.
Lagardère Travel Retail has named Mélanie Guilldou – who is currently Executive Vice President Dining Global – as CEO of its Saudi Arabian business.
Hours before the launch of the travel retailer’s new consumer loyalty programme Club Avolta was unveiled, CEO Xavier Rossinyol spoke exclusively to The Moodie Davitt Report about the initiative in this exclusive video interview.
The Kingdom’s first arrivals duty-free stores, operated by Lagardère Travel Retail, have opened in the Riyadh gateway’s terminals 3 and 4.
The new Saudi Arabian airline Riyadh Air has entered into a strategic agreement with the travel software company to introduce revolutionary retail technology ahead of it beginning commercial operations in 2025.
The Authority said it aims to develop a thriving coastal tourism sector in the Red Sea, contributing approximately SAR85 billion (US$22.64 billion) to Saudi GDP by 2030.
This remarkable conversation with Lagardère Travel Retail Chairman & CEO Dag Rasmussen offers one of the most candid, compelling and insightful examinations of the future of travel retail you’re ever likely to read.
“For frequent flyers, I think the loyalty programme is going to be a revolutionary way to engage with them,” says Avolta CEO Xavier Rossinyol in an exclusive interview with The Moodie Davitt Report as Club Avolta is unveiled.
The advertising campaign, whichis anchored by a cinematic video highlighting the splendour of Saudi Arabia, is part of the country’s strategy to reach the ambitious target of 150 million tourists by 2030