CHINA. With the holiday season in full swing, the cdf Haikou International Duty Free Shopping Complex is leveraging Hainan’s influx of tourists with a range of duty-free offers and summer-themed activities to attract local and international visitors.
The shopping complex is hosting a multicategory, multibrand, ‘megabenefit’ event, with offers including super-value duty-free vouchers, discounts, multiple reward points, special deals for locals, gifts, and hotel specials for members.
To attract a variety of consumers to Haikou’s duty-free scene, including those travelling with family, the retailer is hosting online and in-store activities.
Throughout July a ‘Summer Fun: Meet the Cool’ event offers exclusive shopping discounts for locals, special offers at the mall’s eateries, complimentary portrait sketches with certain purchases, bracelet giveaways and exclusive in-store gifts for members. This ‘duty-free + cultural tourism’ model integrates dining, entertainment and shopping.
During the cdf Beauty Festival (running throughout July and August), cdf Haikou International Duty Free Shopping Complex is offering super-value flash sales, discount promotions and gift-with-purchase benefits. Multiple discounts and vouchers worth up to CNY1,770 (US$243) can be accessed by scanning official QR codes.
cdf Haikou International Duty Free Shopping Complex is reigniting the ‘everything can be duty free’ social media trend this summer. New content includes short videos on Hainan’s duty-free policies, tourism routes in Haikou and virtual store tours by duty-free experts.
On seven official platforms (Weibo, WeChat Official Accounts, Douyin, Little Red Book, Bilibili, Dazhong Dianping and WeChat Channels), a series of online matching games and challenges have been launched, allowing participants the chance to win duty-free vouchers, beauty products and prizes.
The retailer is emphasising its ‘honest operation and quality service’ principles to attract consumers.
Offering immersive duty-free shopping experiences without consumers having to leave the country, the retailer boasts 25 first-entry brands, 78 exclusive brands and numerous ‘first stores’ and ‘only stores’ in Hainan.
The mall has added pet-friendly facilities to its range of services, including stroller rentals and various care provisions for pets.
The customer service centre and VIP lounge facilities have been upgraded; new play areas for children and relaxation zones for customers have been added; and complimentary services, including luggage storage and round-trip shuttle buses, enhance convenience and comfort for customers.
cdf Haikou International Duty Free Shopping Complex is partnering with quality resources to offer promotions using a combined ‘online + offline’ model.
These promotions focus on subsidies, discounts, and creative planning, fully leveraging Haikou’s cultural and tourism resources. Integrating ‘duty-free + cultural tourism’, this approach seeks to comprehensively meet consumers’ shopping needs. ✈️
