CHINA. China Duty Free Group (CFDG) is playing a prime role as official partner of the 2026 Lianxin Sanya E-Prix being held tomorrow (20 June), with the retailer’s acclaimed cdf Sanya International Duty Free Shopping Complex serving as a key venue for activations celebrating the premier motorsport event.
The collaboration leverages the event’s global popularity to promote electric motorsport while spotlighting Sanyaʼs appeal as a key hub for tourism, innovation and premium lifestyle experiences.
The campaign was led by an immersive activation featuring a Formula E show car showcased at the Central Plaza in front of Block C until 17 June, complemented by exclusive experiences and shopping rewards for fans throughout race week.
The partnership underscores the companies’ shared focus on innovation, sustainability and creating memorable consumer experiences.
It also enhances the role of Formula E in driving innovation in electric racing, and CDFG’s position in travel retail and experiential tourism in China.
The event’s return to Hainan for the first time since the 2018/19 season adds momentum to the destination’s tourism offering through integrated retail and sporting experiences. 🏝️
