UK/UAE. Champagne Lanson has launched a high-profile seasonal travel retail campaign spotlighting its limited-edition, channel-exclusive (TREX) Wimbledon expressions at key global airports, in partnership with leading retailers.
Running until the end of July, activations in London Heathrow terminals 3 and 5 and London Gatwick Airport with Avolta feature the TREX Wimbledon pouches for Le Black Création and Le Rosé Création.
At London City Airport, a partnership with Lagardère Travel Retail showcases Wimbledon gift box editions of the two cuvées.
The campaign also extends to Dubai International Airport Terminal 3 Arrivals with Dubai Duty Free, where the same gift box editions are being highlighted to capture the momentum surrounding one of the world’s most anticipated annual sporting events.
Champagne Lanson has been the official Champagne supplier for The Wimbledon Championships since 1977, making it the second-oldest sponsor of the tournament after Slazenger.
Two of Champagne Lanson’s flagship expressions are highlighted as gifting and celebratory offerings. Lanson Le Black Création Champagne 75cl is described as a bold yet elegant Brut that combines French craftsmanship with the spirit of the British summer.
Lanson Le Rosé Création Champagne 75cl delivers vibrant red fruit notes and refined bubbles, offering a refreshing option for summer celebrations and sharing occasions.
Produced by Maison Lanson, one of the oldest Champagne houses in Reims, both cuvées reflect the maison’s signature fresh style, characterised by vibrancy and finesse.
Champagne Lanson Export Director Emmanuel Gantet said, “”Our partnership with Wimbledon provides a unique opportunity to connect with consumers through one of the world’s most prestigious sporting events.
“Travel retail is an important channel for Champagne Lanson, allowing us to engage international travellers through exclusive formats and memorable brand experiences. We are delighted to once again work alongside our retail partners to bring the spirit of Wimbledon to travellers around the world.”
The campaign supports Champagne Lanson’s global travel retail growth strategy through retail partnerships, channel-exclusive offerings and seasonal promotions to engage travellers seeking premium gifting and celebration purchases.
Champagne Lanson will mark 50 years as the Official Champagne of The Championships, Wimbledon in 2027, with commemorative activities and product launches planned throughout the year. ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel, our dual WeChat Video platforms and (coming soon) Xiaohongshu. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
