SOUTH KOREA. Lotte Duty Free has joined forces with luxury house Chanel to bring an immersive Christmas-themed retail experience to Incheon International Airport Terminal 2.
Open until 25 December, the Chanel Holiday Mega Podium takes inspiration from St. Moritz in the Swiss Alps, recreating a winter landscape through golden snowfield motifs and imagery of snow-covered mountains and alpine chalets.
The space provides a seasonal showcase for Chanel’s extensive beauty range, inviting holiday travellers to explore the collection during the busy year-end travel season.
Highlights also include Korean travel retail-exclusive (TREX) products such as the N°5 The Body Oil and Coco Mademoiselle Shimmering Body Oil.
The seasonal selection includes limited-edition offerings from Chanel’s premium Les Exclusifs de Chanel fragrance line, as well as signature scents such as N°5, Coco Mademoiselle and Bleu de Chanel, alongside makeup and skincare.
A personalised beauty service, ‘The Moment’, is also available to customers making on-site reservations.
A digital ski photo booth adds an interactive element, inviting visitors to take part in a virtual skiing experience. AI-generated images based on photos captured during the game can then be retrieved via QR code.
Lotte Duty Free is enhancing the festive activation with special gifts for visitors, offering travel kits to invited guests and exclusive purchase incentives to shoppers.
A Lotte Duty Free representative said, “We prepared this podium so that customers visiting Incheon Airport during the year-end travel season can feel Chanel’s special holiday sensibility.
“We will continue to discover differentiated exclusive products and experience-oriented content to strengthen the shopping competitiveness of airport duty-free stores.” ✈
