SINGAPORE. To accompany the 2013 instalment of the “˜Be a Changi Millionaire’ retail promotion, Changi Airport has transformed key areas in the airport. From 1 May to 31 October 2013, fairy tale-like castles “˜built’ from retail items such as handbags, luggages, cameras and wine glasses will provide a backdrop for the millionaire campaign season.
At Terminal 3’s Departure Hall, the key highlight is a so-called ‘fantasy wonderland’ featuring giant replicas of actual retail products bought by previous Changi Millionaire winners. There, airport visitors can take fun and quirky photos against gigantic everyday items.
Since the promotion was first launched in 2010, Changi Airport has made millionaires out of three shoppers: Singaporeans Ivan Rantung (2010) and Peh Hock Peng (2012), as well as Australian Jessica Down (2011). Their purchase of a DSLR camera, cosmetics and a bottle of perfume respectively, turned out to be the winning ticket to their eventual windfall of S$1 million (US$810,771) each.
“We are excited to be bringing back our “˜Be a Changi Millionaire’ promotion this year, for the fourth time. The previous three instalments of the draw have been very successful, and we have shown that the possibility of becoming a millionaire just by shopping at Changi Airport is indeed very real. While the main attraction of the sraw remains the amazing grand prize of S$1 million, the promotion is refreshed each time, such that visitors can look forward to a different experience each year, with new and engaging activities on the ground,” said Changi Airport Group Executive Vice President, Commercial Lim Peck Hoon.
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Changi Airport’s T3 Departure Hall has been turned into a ‘fantasy wonderland’ featuring giant replicas of actual retail products bought by previous Changi Millionaire winners |
“˜Be a Changi Millionaire’ offers Singapore’s largest cash prize to be given in a retail draw. The 2012 promotion saw a participation rate of 2.1 million lucky draw entries, about 2.5 times its inaugural run in 2010. During the upcoming six-month shopping promotion, a finalist will be drawn each month for participation in the grand draw.
Come early 2014, all six finalists will gather at Changi Airport for a grand finale to vie for the grand prize of a million dollars. The finalists each win a cash prize of S$5,000 (US$4,054) each, plus a three-night hotel stay.
On top of becoming millionaire hopefuls, shoppers can participate in games at the event areas, and stand the chance to win instant prizes such as the iPad mini, Samsung Galaxy camera, shopping vouchers and many other gifts.
Visitors can also participate in a photo contest and stand to win shopping vouchers.
To qualify for both the monthly finalist draw and games to win instant prizes, shoppers only need to spend a minimum of S$30 (US$24.30) in a single receipt at Changi Airport, with the number of winning chances increasing with the amount spent. An additional chance will be allocated for Changi Rewards card members.
