World of Patria International (WOPI) has appointed Chase International as its American travel retail distributor, in a move to increase brand presence and visibility in the region.
Heading the list of priorities is its Tofka toffee and vodka liqueur, which will be highlighted by Chase International at the upcoming IAADFS Duty Free Show of the Americas in Orlando (Booth: 1111).
Imported from the UK and available to domestic markets in a 75cl bottle, Tofka is now exclusively available to US travel retail in a 1-litre format. According to WOPI, Tofka is being repositioned on the market as a liqueur.
WOPI Managing Director Rob Nichols commented: “The appointment of Chase International enables us to benefit from the company’s experience in and deep understanding of the duty free business in the USA and Caribbean markets. As a company we have made good inroads into the market in terms of contacts and brand identity, but the on the spot logistical, marketing and sales resources that Chase can offer is without precedent.”
Produced by Babco UK, Tofka is said to be “perfect for travel retail where travellers are looking for unique and different products”. When shaken, the liqueur’s swirling movement accentuates the product’s premium nature, WOPI stated. The company added that a display unit showcases the bottle with its contents swirling for maximum consumer appeal.
Serving suggestions include as a shot under grated ice, over ice as a long-serve or mixed into coffee or ice cream.
“Chase will play an important role not just in presenting the brand to retailers, but implementing programmes designed to show off the originality of Tofka, which we see as having potential not only in airport retail but border stores, on cruise lines, and in the Caribbean,” Nichols added.
Chase International President Chase Donaldson said: ‘We’re delighted to be partnering with WOPI, and to add their fine brands to our premium spirits portfolio. We have particularly high hopes for Tofka, which we absolutely love due to its fabulous taste, the product’s unique liquid visual appeal, and its eye-catching packaging. We’re excited to introduce this fabulous drink in Orlando to all our existing and potential customers in the US and Caribbean markets.”
For more information, please contact Rob Nichols by email: Rob@worldpatria.com or tel: +441892890202.
