HONG KONG, CHINA. With outbound travel by Mainland Chinese residents on the rise (accounting for more than 70% of total visitor arrivals in Hong Kong in the first half of the year), China Duty Free International (CDFI) has partnered with UnionPay International to launch the ‘All-in-One Shopping Rewards’ programme.
CDFI is a fully owned subsidiary of the world’s number one travel retailer China Duty Free Group (CDFG: Source: The Moodie Davitt Report Top Travel Retailers 2022) and is responsible for CDFG’s overseas business development and operation.
This cross-border shopping promotion is available in CDFI’s Hong Kong, Macau and Cambodia stores, leveraging the strengths of both companies’ resources to enhance the attraction of retail markets in Hong Kong, Macau and Southeast Asia. [Look out for our report on the Macau and Hong Kong retail markets coming soon]
To help revitalise the Hong Kong, Macau and Cambodia retail sectors, the campaign offers multiple shopping privileges to UnionPay cardholders. They can enjoy a RMB2,888 (US$395) coupon package, earn extra member points and enjoy additional spending discounts* at CDFI duty free shops and downtown stores throughout September.
Seven CDFI businesses are participating in the promotion, including Duty Zero by cdf at Hong Kong International Airport, Central, Causeway Bay and Citygate in Tung Chung; cdf Beauty Hong Kong Flagship Store; cdf Macau Grand Lisboa Palace Shop; cdf Macau International Airport Duty Free Shop; and three cdf Cambodia duty free stores.
UnionPay cardholders who bind their cdf membership cards in the UnionPay app, receive the All-in-One Shopping Rewards’ coupon, and pay with their UnionPay cards at participating CDFI outlets, will be entitled additional cdf member points. Each of these can be redeemed as RMB1 (US$0.14) allowing travellers to enjoy uninterrupted shopping fun during their travels.
CDFI said it hopes the cooperation with UnionPay in launching cross-border payment privileges will drive the steady growth of consumption in Hong Kong and Macau.
In addition to earning extra cdf member points, UnionPay cardholders can accumulate double discounts by spending a certain amount at the above CDFI outlets through the UnionPay shopping privilege platform ‘u•plan*.
In September, UnionPay cardholders can enjoy up to HK$400 (US$51) off a single purchase at Duty Zero by cdf outlets, up to HK$500 (US$64) off at cdf Beauty, up to HK$300 (US$38) off at cdf Macau International Airport Duty Free Shop, and up to HK$400 off at cdf Macau Grand Lisboa Palace Shop.
The All-in-One Shopping Rewards programme also offers personalised services to enhance visitors’ experience.
From now until 31 December, with a purchase of MOP10,000 (US$1,245) or more at cdf Macau Grand Lisboa Palace Shop, customers will be able to experience the store’s VIP lounge for free, including access to a dedicated lounge and private fitting space, along with complimentary beverages and appetizers.
In addition, with a purchase of MOP10,000 or above at the cdf Macau Grand Lisboa Palace Shop, visitors will receive a MOP100 (US$12.40) Macau Pass to help them get around Macau.
The CDFI and UnionPay International promotion also covers three Cambodian duty free stores. To promote tourism and stimulate the economy of Cambodia, every purchase made at the Cambodia stores will be entitled to a free one-way transfer within the city. ✈
*Note: The cross-border payment promotion is available to worldwide UnionPay cardholders, and supports multiple forms of payment such as card swiping, UnionPay IC card QuickPass and QR code payment, of which only QR code payment is supported in Hong Kong at present.
Additional cdf member points are only available to holders of UnionPay cards issued in Mainland China. These are applicable in conjunction with the cross-border payment promotion and All-in-One Shopping Rewards.
The cross-border payment promotion cannot be used in conjunction with the cdf coupons under All-in-One Shopping Rewards.
