Choc Stop promotion brings sales boost for Masterfoods in Malaysia – 04/06/07

MALAYSIA. The first two months of a joint promotion by duty free chocolate importer and retailer Choc Stop and Mars Holland at Kuala Lumpur International Airport (KLIA) have brought a year-on-year increase of over +45% in sales of Masterfoods brands Mars and M&M’s.

Passengers can take advantage of free samples and special offers at Choc Stop International, KLIA


Beginning in March and running until 31 August, the promotion at the new-look Choc Stop International store includes free samples, ‘Buy Three, Get One Free’ offers and a grand Mars/M&€™s display at the entrance.

Mars and M&M’s are currently among the top five brands in the duty free category for Choc Stop’s shops, which span from KLIA to Langkawi, Labuan and Kota Kinabalu in east Malaysia.

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