Cofinluxe hits a purple patch with new Dali fragrance – 22/06/06

FRANCE. Cofinluxe has created a new feminine fragrance from Parfums Salvador Dali, called Purplelips. It will be available from September.

Described as a vibrant, sensual, seductive fragrance, it belongs to the floral amber family. Created by Antoine Lie and Guillaume Flavigny of Givaudan, the juice opens on notes of blueberry, crocus and purple granadilla.

Violet, lilac and vanilla orchid form the heart; the base is a blend of amber, sandalwood and musk.

A mouth shape – famously one of Dali’s favourite symbols – is a key motif. Five pairs of lips adorn the fragrance flacon, also coloured purple. The outer box is silver, with a repeat of the five-lip pattern.

The Purplelips product line-up comprises 30ml, 50ml and 100ml edt sprays. The recommended domestic price points are €31, €46 and €64, respectively.


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