AUSTRALIA/NEW ZALAND. Airport experiences, loyalty and customer engagement solutions company Collinson, owner and operator Priority Pass, has announced an exclusive partnership with Delaware North, the global hospitality and entertainment provider.
Through it, Priority Pass Members now have the option to redeem lounge credits for dining credits or set menus at eight food & beverage outlets in Australian airports Melbourne, Adelaide and Perth, and five in New Zealand’s Auckland airport. All of the venues are managed by Delaware North.
Collinson Global Chief Commercial Officer and Asia Pacific President Todd Handcock said: “Consumer behaviours and expectations are evolving today. Our recent 2023 Asia Pacific Customer Engagement and Loyalty Research Report – The New Rules of Engagement: Customer Expectations Revealed (access it here) – shows that 76 per cent of Asia Pacific consumers feel the experiences provided by brands are as important as their products and/or services.
“Throughout our more than 35-year history, Collinson has remained focused on responding to the evolving expectations of travellers and in turn delighting them by enhancing their travel experiences.
“With our research also revealing that discounted or complimentary F&B benefits within airports are one of the top three most appealing travel-related benefits for travellers in Asia Pacific, we are delighted to partner with Delaware North to provide Priority Pass Members a wider selection of premium dining experiences as they travel to or within Australia and New Zealand.”
Delaware North Managing Director Australia & New Zealand Gary Brown commented: “For more than 100 years, Delaware North has been working behind the scenes and on the front lines to make each guest experience a memorable one. Our partnership with Collinson allows us to deliver the same to Priority Pass Members through our airport dining experiences.
“We look forward to becoming an integral part of elevating the travelling experience of Priority Pass Members, and we warmly welcome them to use their memberships at our dining outlets in Australia and New Zealand airports.”
The participating F&B venues are Coopers Alehouse, Pantry and Precinct (Adelaide Airport); Best Ugly Bagels, Orleans Chicken & Waffles, Blue Marble Lane and Oma Artisan Bakery & Café (Auckland Airport); The Local Taphouse, Pickett’s Deli & Rotisserie and Stomping Ground Brewery and Beer Hall (Melbourne Airport); and Coffee Quarter and Hatchery Collective Bar & Grill (Perth Airport). 
