DENMARK. Copenhagen Airport has introduced travellers to some of Denmark’s top designers in activities coinciding with Copenhagen Fashion Week, which the city hosted between 28 January and 2 February.
The airport invited three Danish fashion brands – Wood Wood, Baum und Pferdgarten and Anne Sofie Madsen – to show their Spring/Summer 2014 (SS14) collections in a dedicated “˜fashion universe’ in the airside Nytorv area, outside the main duty free store.
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The brands are showcasing their designs for the upcoming seasons |
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The airport is also hosting pop-up dance shows with strong references to the event. The campaign, under the slogan “˜It’s Fashion Week – Travel in style’, started on 20 January and runs until 9 February.
Copenhagen Airports Vice President Sales and Marketing Carsten Nørland said: “Denmark is world-renowned as a strong fashion and design nation, and fashion folk from all over the world flock to Copenhagen Fashion Week.
“Baum und Pferdgarten, Wood Wood and Anne Sofie Madsen are three strong Danish fashion brands, and we look forward to giving travellers a bite of the special Fashion Week atmosphere when the three brands show the garments, accessories and showpieces from their SS14 shows.”
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Travelling in style: The designers have an international audience at the airport |
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Designers Rikke Baumgarten and Helle Hestehave added: “At Baum und Pferdgarten, we get our inspiration from spotting trends worldwide. We are excited to have this opportunity to give the many travellers at Copenhagen Airport an extra experience and help bring focus to Copenhagen Fashion Week and Danish design.”
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