Copenhagen Airport taps Media Port to advance advertising strategy

DENMARK. Copenhagen Airport has appointed Media Port as its new media partner to develop and manage its media platform.

The international airport media specialist brings extensive experience from key aviation hubs, having delivered media solutions at Istanbul and Riga airports.

The partnership aligns with Copenhagen Airport’s continued growth, following a record 32.4 million passengers in 2025 and ahead of one of its largest terminal expansions, due to open in 2027.

Copenhagen Airport Commercial Director Peter Krogsgaard said: “Copenhagen Airport is undergoing significant development. This is therefore the right time to rethink our media platform.

“With Media Port, we gain a partner with extensive international experience in airport media, and our ambitions are high. We aim to make Copenhagen Airport  one of Northern Europe’s most attractive media arenas for advertisers, agencies, and brands.”

Connecting global brands to more than 32 million travellers annually, the partnership will transform Copenhagen Airport into a high-impact platform for brand engagement {All images: Copenhagen Airport}

As the largest travel hub in the Nordic region, Copenhagen Airport is reinforcing its role as a gateway to Northern Europe.

International travellers account for two-thirds of overall traffic, with one in four connecting through the airport to destinations worldwide. At the same time, Copenhagen is increasingly becoming the preferred entry point for US visitors travelling to the Nordics and the rest of Europe.

Krogsgaard said: “The international reach gives advertisers access to a large, global audience. This makes Copenhagen Airport an attractive media window for both Danish and international brands.”

New terminal opens opportunities

High visibility: Driving brand impact across the traveller journey

Under the agreement, Copenhagen Airport will overhaul its media platform ahead of 2027 with fresh digital surfaces and LED technology, enabling greater flexibility in campaign execution.

The upgraded portfolio will also elevate its premium positioning with new hero formats and seven strategically placed locations in high-traffic areas.

Terminal 3 is designed to enhance the passenger experience, featuring an additional 60,000sq m space for expanded service areas, increased capacity and an open-air garden.

Advertisers and agencies will be able to connect with more than 32 million passengers annually through enhanced reach, visibility, digital formats and activations.

Krogsgaard said: “The terminal opens up new, premium touchpoints in the heart of Copenhagen Airport. This means advertisers gain access to attractive exposure opportunities in some of the airport’s busiest and most dynamic areas, right where travellers are most engaged.”

The partnership supports Media Port’s continued expansion in Denmark and Scandinavia, while bringing its international airport media expertise to one of Northern Europe’s key airports.

Media Port CEO Dilruba Karakaş said: “As one of Europe’s leading international hubs, Copenhagen Airport holds a strong global position, recognised for its high passenger quality, design-forward environment, and consistently strong commercial performance.

“As Media Port, we see great potential in developing airport media with digital solutions, premium formats, and commercial opportunities that align with both the airport’s position and advertisers’ needs.

“We look forward to working with Copenhagen Airport to deliver a best-in-class advertising ecosystem in such a high-profile environment, which will reflect both our strategic vision and the strength of our collective expertise.”

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