FRANCE. Instant Pur, out this month, is a collection of six essential formulas which announce the new Yves Saint Laurent skincare signature.
For YSL Beauté, the launch represents a major play for the natural skincare market. Six elegant and minimalist lines make up six separate steps for cleansing, toning and exfoliating, with a base of essential beauty water, health-giving Himalayan Blue Poppy water.
The Himalayan Blue Poppy is a precious flower, harvested in June from the slopes of the world’s highest mountain, exclusively for YSL Beauté. The seeds of the flower are rich in glucids, minerals, lipids and vitamins, with a high tolerance suitable for all skin types.
The cleansers are Eau Tonique Démaquillante Visage et Yeux and Démaquillant Lacté Douceur, both in a 200ml pump bottle and Mousse Clarté Express in a 150ml pump bottle. Gommage Action Biologique in a 75ml tube is a non-abrasive exfoliator composed of ultra-fine oils and specific sugars that react with the skin. Two toners complete the collection: Lotion Douce Hydratante and Lotion Éclat Matité, both in a 200ml pump bottle.
