Coty has unveiled Jil Sander pop-ups at Incheon International Airport in South Korea and Taiwan Taoyuan International Airport.
The installations are designed to showcase the Jil Sander Olfactory Series 1 collection.
The spaces create a refined, sensorial journey, encouraging travellers to engage with the range via guided olfactory discovery and gifting-led experiences. They evoke the brand’s minimalist design codes through clean architectural lines, neutral palettes and curated product presentation.
The Incheon activation opened in Terminal 2 on 26 February and will run until 30 June. This is complemented by the Taipei pop-up in terminals 1 and 2, launched on 1 April and also continuing through 30 June.
According to Coty, the dual-airport campaign targets two of Asia Pacific’s highest-footfall aviation hubs, underlining the beauty company’s focus on high-growth locations for prestige fragrance development.
The activations build on Jil Sander’s Asia Pacific travel retail debut in November 2025 at Singapore Changi Airport with The Shilla Duty Free.
The latest openings mark a further step in scaling the brand’s presence in the channel, with an emphasis on experiential formats that support shopper recruitment and brand awareness.
Jil Sander Olfactory Series 1 is the brand’s first premium fragrance collection developed with Coty. The line comprises six unisex scents that combine botanical ingredients with an aldehydic structure, designed to deliver distinct profiles aligned with the house’s modern, minimalist identity.
Coty Global Travel Retail Senior Vice President Mette Engell said, “We are excited to bring Jil Sander’s fragrance collection to travellers in Incheon and Taipei.
“Travel retail is a powerful platform for discovery, and these immersive brand experiences allow us to introduce the collection to new consumers across Asia Pacific, while building on the strong momentum we have already established in the region.” ✈
