 |
The masculine scent of Euphoria, from Calvin Klein |
INTERNATIONAL. Coty Prestige is set to complement its Euphoria by Calvin Klein women’s fragrance with a masculine version, Euphoria Men. The scent will be launched globally in September.
In line with its feminine counterpart, the concept and positioning will be provocative, sensual, exotic and uninhibited.
The juice, described as an “addictive fresh oriental”, features a blend of fresh and rich elements, such as ginger pepper, patchouli, and a creamy suede accord.
The flacon incorporates clean, square lines, topped with a rectangular aluminium cap. The outer carton is a burnished bronze.
The Euphoria Men product line-up comprises 50ml and 100ml edt sprays, plus a 100ml after shave, a 200ml after shave balm, a 200ml body wash and a 75g deodorant.
|
The ad campaign, featuring Natalia Vodianova and Andrew Stetson |
Recommended UK domestic prices range from £13 for the deodorant to £45 for the 100ml edt.
The Euphoria Men launch will be supported by both print and TV advertising, featuring models Natalia Vodianova (the face of Euphoria for women) and Andrew Stetson.
MORE STORIES ON CALVIN KLEIN/COTY PRESTIGE
Calvin Klein reworks classic scents for summer – 30/01/06
Calvin Klein re-enters the cosmetics sector – 14/09/05
Calvin Klein bottles Euphoria to create new fragrance masterbrand – 05/07/05
Calvin Klein obsesses anew with dark fragrance duo – 08/06/05
