Coty has created an innovative ferris wheel animation for its Chloé brand for the Christmas season, following on from last year’s snow globe event. The Chloé Wheel was first showcased at this year’s TFWA World Exhibition in Cannes. “We wanted to immerse consumers and retailers in this fairy universe, as well as be very visible and reinforce brand awareness in-store,” Coty explained.
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The Chloé Ferris Wheel in situ at various European hub airports |
Gebr Heinemann was the first travel retailer to feature the Wheel, in Frankfurt Airport, followed by Aelia with installations in Paris Charles de Gaulle AC junction and S4 (also known as 2E Gate M), where the promotion has been extended by three weeks, due to its success. The Chloé Wheel will remain in place in Paris until 22 January, and will also be at London Heathrow T5, in partnership with World Duty Free Group, until 8 January.
Chloé Wheel facts
– The wheel is made mostly from solid brass, polished to a mirror finish
– The finished display weighs nearly 100kg
– For each wheel 220 brass screws and bolts were polished by hand
– The wheel turns four revolutions per minute; or 240 times an hour; which is nearly 3,000 times per day.
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