Coty Prestige has updated its Calvin Klein Eternity Summer masterbrand and ck one summer fragrance with new versions for 2012. They will be launched in travel retail worldwide from March.
The new, limited-edition Eternity Summer scents aim to evoke the sun on sparkling water. The flacons for both, which feature jewel tones of orange and green, portray the radiance of a summer sunset, according to the brand.
 |  |
Scents of summer: Coty prepares to introduce new seasonal fragrances from the house of Calvin Klein | |
The feminine Eternity Summer juice – available as a 100ml edp spray – opens on a Japanese Pear Martini accord, complemented by notes of orange blossom and bergamot. The floral heart features gardenia, white peony and blue hyacinth; the base heliotrope, Tonka bean and white musk.
Eternity for Men Summer – available as a 100ml edt spray – is described as cool, fresh and calm. The top notes are a blend of melon, camomile and juniper berry, atop a heart of cedar leaf, mimosa, hyacinth and violet leaf. The dry-down includes guaiac wood, amber, patchouli and musk.
In line with the concept, the ad campaign depicts vibrant bottle shots against a shimmering ocean sunset backdrop.
ck one summer 2012 (available as a 100ml edt spray) is described as cool, refreshing and fun, and aims to capture a splash of refreshment on a hot summer day at the beach.
The watery/fruity/woody juice opens on notes of blue mint, cucumber, lime and bergamot, building to a heart of green apple, rosemary, water lotus and a fresh watery accord. The base blends rum, sandalwood, driftwood and sea moss.
The signature ck one flask-style flacon has been sprayed to give an innovative “cracked ice” effect, to further convey the cooling sensation of the fragrance. The colour-scheme is a bright neon green and orange. The ad campaign channels surfer chic.
Advertisement | |
