Coty has refreshed Calvin Klein’s enduring Eternity fragrance franchise with a new masterbrand, called Eternity Now. It will be available in travel retail worldwide from July.
The launch aims to attract new, younger consumers to the brand, and keep it relevant for a new Millennial audience.
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The new Eternity Now masterbrand from Calvin Klein will be available in travel retail from July |
The feminine Eternity Now fragrance is described as a “bright, addictive floral”. It opens on top notes of nectarine, lychee and quince sorbet, atop a heart of peony, peach blossom and neroli. The base blends cashmere, ambrox and musk.
Eternity Now for Men is a juicy, oriental fougère. It includes top notes of ginger, coconut water and star anise, a heart of star fruit, cedar and patchouli, building to a base of cedar, Tonka bean and vanilla.
The ad campaign, shot in New York City by Cass Bird, features black-and-white visuals of real-life couple, models Jasmine Tookes and Tobias Sorensen. The tagline is “Forever Starts Now”.
