US. Coty has signed a global licensing agreement with actress Sarah Jessica Parker – best known for her iconic role as Carrie in Sex and the City – to develop and market a line of fragrances.
The partnership marks Parker’s debut in the fragrance arena. The line, which will be launched via Coty’s Lancaster division in the autumn, will be designed to “reflect the talent, style and confidence of which [Parker] has become a symbol,” according to Coty.
The financial terms of the deal were not disclosed.
“The creative energy and dedication of the Lancaster Group is exactly what I am looking for in a beauty partner,” commented Parker. “Their admiration and passion for their brands is what I was impressed by, and I look forward to working closely with Lancaster Group to bring my first fragrance to the market.”
“We are proud to be partnering with Sarah Jessica Parker, whose qualities and values make her a global icon that women of all ages can relate and aspire to,” said Coty CEO Bernd Beetz. “Sarah Jessica embodies the values of the modern woman. She has the ability to manage a successful acting career and family with style and grace.
“This new partnership is yet another example of how we are able to succeed and build stellar brands that transcend borders, by moving faster, thinking more freely and taking our ideas further.”
“We are delighted to add Sarah Jessica to our portfolio,” said Lancaster Senior Vice President Marketing, Cosmetics and American Licenses Catherine Walsh. “This new relationship allows Lancaster Group to connect with an iconic actress to bring excitement and entertainment to the retail counter for Sarah Jessica Parker fans around the world to enjoy.”
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Lancaster prepares to step out of the shade with major new suncare initiatives – 27/01/05
Lancaster suncare prepares to go premium with new Precious Sun collection – 13/01/05
