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Crème de la Mer is set to expand its eye portfolio with the new Illuminating Eye Gel, which will be available in travel retail doors in Europe and the Middle East from January.
The treatment is said to brighten eyes on contact, soothing the entire eye area while the brand’s signature ‘Miracle Broth’ helps combat the early signs of ageing. This invigorates, hydrates, soothes and jump-starts the skin’s natural renewal process. The result, claims La Mer, are youthful, energised and awakened eyes.
Key components of the formula are the new Awakening and Illuminating Ferments. The former features mineralised algae to refine and plump, while antioxidants protect against the ageing effects of fatigue, stress and pollution – the invisible drivers of ageing.
The latter ferment, developed exclusively for the eye area, comprises a sea-sourced blend of ingredients to combat dullness and promote a clear, even, luminous look. In addition, anti-irritants help calm and soothe.
Crème de la Mer The Illuminating Eye Gel is presented in a 15ml pump dispenser and will retail domestically in the UK at around £100 (US$160).
