Daisy Marc Jacobs welcomes the next generation with limited-edition bottle

Daisy Marc Jacobs 2017 - Advert visual
The next generation: Cindy Crawford’s daughter Kaia Gerber (centre) stars in the new campaign

To celebrate ten years since the launch of Daisy Marc Jacobs, Coty has released a limited-edition bottle, designed by Marc Jacobs. It will be available in travel retail from 1 May, priced at €97 for 100ml.

The “retro-cool” of the original Daisy bottle design remains, updated in shiny white with a gold metallic logo. An oversized white and gold cap completes the bottle.

The signature fragrance, created by Alberto Morillas of Firmenich, remains the same. Fresh top notes of wild berries and soft white violets give way to a heart of velvety jasmine. The base of sandalwood adds warmth and sensuality.

The campaign, shot by fashion photographer Alasdair McLellan, stars model Kaia Gerber, the lookalike daughter of supermodel Cindy Crawford. The supporting models are Sofia Mechetner and Dilia Martins.

 

Flower power: The retro-cool of the original Daisy design remains, updated in shiny white with a gold metallic logo
Flower power: Daisy Marc Jacobs is described as a “classic, pure fragrance that’s charmingly simple”

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