Destination merchandise brand DENIZEN has named Nehkrip Jamaica as its exclusive distributor for the Caribbean island.
DENIZEN Destination Managing Director Estelle Baumann said: “Welcoming a whopping four million visitors annually, Jamaica represents a key market for our Caribbean-born brand,” she said. “Jamaica might be small, but it is mighty with its three international airports and five ports of call lined up with a multitude of shops and equipped to handle colossal cruise ships.”
Nehkrip Managing Director Rajesh Kripalani will promote the stainless steel, sterling silver, and 14kt gold lines from the Jamaica Voyage collection to duty free shops at the airport and ports, in addition to hundreds of luxury resorts and fine jewellers on the island.
Established in 2007, Nehkrip Jamaica is a family business involving Rajesh Kripalani, his wife Neha and son Akshay. They also manage two points of sale: an haute couture boutique and a jewellery store at Secrets Montego Bay (part of the Hyatt collection).
In addition to distributing DENIZEN, the Kripalani’s will offer the brand through their own retail outlets, which cater to both local elites and tourists.
Rajesh Kripalani, who has made Jamaica his home for four decades after arriving from India. said that his “favourite piece of jewellery for both men and women is a bracelet, which defines personality”.
Jamaica is the latest addition to DENIZEN’s footprint, which extends to close to 1,000 destinations worldwide.
As reported, The Moodie Davitt Report recently announced a comprehensive communications and visibility partnership with DENIZEN Destination, a new travel retail-focused enterprise arising out of the long-established, highly successful destination merchandise brand DENIZEN Bracelet.
DENIZEN produces collectible destination fine jewellery souvenirs tailored to individual locations that convey a strong Sense of Place. It deploys minimalist yet inventive cut-out or engraving of a location (or local landmark or symbol) that allows customers to project their personal storied journey.
From 1 February DENIZEN Destination has become the exclusive media partner of The Moodie Davitt Report’s extensive coverage of the all-important Sense of Place concept and of related destination merchandise content.
The company is also a partner on our popular jewellery page, underlining DENIZEN’s rare status as both fine jewellery and destination merchandise.
A new Sense of Place column, in association with DENIZEN Destination, will provide unprecedented coverage of this dual sector and our related ‘Local Heroes’ series dedicated to championing national and regional brands.
Additionally, the company becomes the exclusive partner of our inaugural Sense of Place Awards, to be revealed in late 2024 (more details soon). ✈
*To become a DENIZEN retailer partner in Jamaica, please contact Rajesh Kripalani at +1(876) 869-6182 or nehkrip@gmail.com
For worldwide retail and distribution opportunities, please contact DENIZEN Destination Managing Director Estelle Baumann at +852 5592 8535 or estelle@denizenworld.com
