Safilo Group has hailed the success of a Chinese New Year promotion for Gucci sunglasses at Hong Kong International Airport (HKIA), which took place in one of DFS’s most highly trafficked outlets.
Safilo Group Travel Retail Director Francesco Leccisi said: “Over the course of a two-month period from January through February, we had the privilege to present the new Gucci sunglasses collection in a luxurious and sophisticated setting.
“Our preferred customers confirmed their great appreciation of the products, and the response in terms of equity and visibility was excellent and were above all expectations. This confirms one more time the quality of the work that our partner DFS is able to ensure,” he added.
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The Gucci sunglasses offer was placed in one of DFS’s most highly trafficked HKIA stores |
DFS Group Senior Vice President, Watches, Jewellery, Accessories & Sunglasses Christophe Chaix said: “Partnering with Safilo and Gucci sunglasses is for us a wonderful opportunity to bring creativity and innovation to this very dynamic category, and the very success of this event is a testament of the strong partnership between DFS and Safilo Group. We will continue to explore opportunities and future partnerships to bring the best sunglasses retail experience to our valued customers at HKIA.”
Safilo Group produces and distributes its house brands, which include Safilo, Carrera, Polaroid, Smith Optics and Oxydo, as well as licenced brands such as Bottega Veneta, Boss and Céline.
The Italian company last year signed a nine-year eyewear licencing deal with Fendi until 31 December 2022 to design, produce and distribute worldwide Fendi sunglasses and optical frames.
