INTERNATIONAL. Underlining its admirabl focus on philanthropic partnership and corporate social responsibility, DFS is continuing to raise funds and visibility for The Smile Train (the world’s leading cleft charity) in association with key brand partners.
“Two recent promotions in our leading airport stores have generated great success,” said DFS. “Recent campaigns with key brand partners, Patrón in North America and Brown-Forman in Singapore, inspired transiting customers to purchase Patrón tequila and Gentleman Jack and Herradura respectively,” the company added.
With each purchase a percentage of the proceeds generated was donated to The Smile Train, with DFS matching the total dollar amount.
The promotions generated US$22,000 for The Smile Train which will result in 88 life-transfoming surgeries for children around the world.
“With the opportunity to promote their product in DFS stores, a true Trinity has been formed between brand, retailer and philanthropy. DFS’s efforts, along with Patrón and Brown Forman, to support The Smile Train will continue,” DFS added.
MORE STORIES ON DFS
‘Check out before you check in’: DFS and Air New Zealand team up for online duty free – 06/07/09
DFS and partners raise US$300,000 for The Smile Train – 08/02/09
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