SINGAPORE. DFS Group today officially marked the opening of its spectacular liquor and tobacco store at the newly opened Terminal 4 at Singapore Changi Airport.
Set within the stunning new terminal – which was visited on opening day by The Moodie Davitt Report last month – the store spans over 1,800sq ft, introduces two new DFS category concepts and boasts a collection of over 300 brands.
“We have been eagerly awaiting the opening of Terminal 4 and are thrilled to officially unveil DFS’ latest store here at Changi Airport,” said DFS Group Senior Vice President Spirits, Wines and Tobacco, Food and Gifts Brooke Supernaw.
“At DFS we are continually seeking to provide our customers with new and innovative retail experiences. In response to the trends we have been observing in the market, we are excited to introduce two new concepts to provide our customers with more ways to engage with and discover new brands,” said Supernaw.
DFS is celebrating the opening and T4’s focus on Singapore’s heritage with the creation of locally inspired cocktails for travellers, showcasing its innovative new concepts.
“In response to the trends we have been observing in the market, we are excited to introduce two new concepts to provide our customers with more ways to engage with and discover new brands.”– DFS Group Senior Vice President Spirits, Wines and Tobacco, Food and Gifts Brooke Supernaw
Seamless shopping
T4 is the first at Changi Airport to offer a walk-through retail concept. The layout of the new store offers an integrated shopping space covering both liquor & tobacco and cosmetics & perfumes (operated by Shilla Duty Free). Travellers are able to purchase their items in a single transaction at common cashier counters, served by team members who are cross-trained on all products in order to enhance the collaborative shopping experience.
Changi Airport Group Senior Vice President of Airside Concessions Division Teo Chew Hoon commented: “Our vision for Terminal 4 is to continually delight travellers with new retail experiences. CAG is happy to work with DFS to create a first-in-Changi seamless duty free zone. Passengers can enjoy experiential retail concepts where they can try their hand at mixing cocktails or sample exotic beers and spirits, all in a single retail space. With the addition of Terminal 4 we look forward to welcoming many more travellers to enjoy Changi Airport’s exciting offerings.”
The Cocktail Bar
The new DFS store sees the introduction of two new category concepts: ‘The Cocktail Bar’ and ‘The Craft Collection’. The first is a collaborative bar space where travellers are encouraged to engage in the basics of cocktail making. The open space with its engaging and contemporary décor features classic cocktail essentials as well as new home-bar additions. With an aim to make cocktails accessible for both connoisseurs and novices, DFS’s brand partners will be invited to take over the space and showcase their spirits throughout the year.
“Passengers can enjoy experiential retail concepts where they can try their hand at mixing cocktails or sample exotic beers and spirits, all in a single retail space.”– Changi Airport Group Group Senior Vice President of Airside Concessions Division Teo Chew Hoon
The Craft Collection
The Craft Collection showcases a selection of craft and small-batch beers and spirits from around the world that are curated for travellers.
The collection aims to invoke the stories and passion of a new generation of brewers and distillers who put innovation, authenticity and local culture into their craft. Three craft beers are available on tap for tasting as well as a rotating selection of spirits.
The return of The Whiskey House
T4 also sees the return of ‘The Whiskey House’, following its opening at DFS’s Changi T2 Duplex. Travellers can explore the range at The Whiskey House through complimentary tastings of over 100 different whiskies based on four basic flavour profiles: Floral and Delicate; Fruity and Elegant; Smokey and Intense; and Rich and Rounded. Master Distillers and Brand Ambassadors are regularly on hand to introduce new release exclusives with guided tastings and food pairings.
Wine & Champagne
In the world of wines and Champagne, DFS at T4 features prestige wines, as well as a special collection from Lafite, Mouton and Latour among other houses. Within the store, a curated selection of wine is presented in enomatic tasting machines for guests to sample before they buy.
Launch celebration
To celebrate the store’s launch, DFS has collaborated with local award-winning bartender Peter Chua of Crackerjack to create three cocktails inspired by Singaporean sweet treats. Every Friday and Saturday until the end of December, travellers can sample three cocktails at the T4 Activation Pad. Customers who spend over S$120 (US$89) on DFS wines and spirits will also receive a local snack plushie coin pouch with purchase.
Gallery: Store Launch
Gallery: DFS Wines & Spirits duty free store at Singapore Changi Airport T4
