US. Aramis and Designer Fragrances has unveiled a limited-edition summer fragrance duo from DKNY. The line is rolling out in travel retail this month.
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The limited-edition DKNY Summer scents from Aramis and Designer Fragrances | |
DKNY for Women Summer 2011 is described as a sparkling, floral-fruity fragrance characterised by the energy of the city. The juice opens on notes of pink pomelo, passion fruit and red goji berries, atop a heart of jasmine, magnolia and lychee. The base blends white musk, sandalwood and teakwood.
DKNY for Men Summer 2011 is said to be a bold contrast of freshness and woods. Top notes of cool white pepper and spicy ginger are enhanced with a surge of key lime zest, followed by a splash of pomegranate, oolong tea, geranium absolute and freshly pressed carrot juice. Haitian vetiver, oakmoss, orris and ambergris feature in the dry-down.
“While developing the DKNY Summer fragrances, I took inspiration from the sites, sounds and energy of New York City in the summer and combined notes with a modern, urban edge and ones key to the DKNY scents,” noted Trudi Loren, Vice President, Corporate Fragrance Development Worldwide, Aramis and Designer Fragrances. “We created summer fragrances that are multi-dimensional yet are true to the signature of the brand.”
Both new DKNY scents are presented in the brand’s signature skyscraper bottle. The flacon is clear, with a seersucker striped DKNY logo, which reveals the coloured juice inside. The women’s fragrance is tinted soft pink; the men’s cool blue.
In other news, DKNY has created a new travel retail exclusive set for its Be Delicious feminine fragrance. It too is rolling out in the channel this month. The Fresh Picked Treat set contains a 100ml Be Delicious Fresh Blossom edp, a 15ml edp mini replica, and a Be Delicious Fresh Blossom shower gel.
