CHINA. Luxury house Dolce & Gabbana has opened a standalone boutique at Shanghai Pudong Airport Terminal 2. It was opened in partnership with luxury consultancy 2.0 & Partners.
The 166sq m boutique offers the brand’s Spring/Summer 2024 menswear and womenswear lines alongside accessories, which is a key focus of the store.
It is dressed in an elegant monochromatic colour palette with metallic silver accents, reflecting the modern Italian aesthetic of the fashion house.
The directly-operated store features a layout that is designed with the travelling shopper in mind. The collections are displayed in a gallery format to be easily discoverable and shoppable.
Commenting on the opening, 2.0 & Partners Senior Executive Marco Passoni said: “Bringing a store like this to life is always a long process for all partners involved, but the end result is an outstanding location and retail experience for travellers in one of China’s key airports.
“This new store is a real statement from Dolce & Gabbana, bringing the brand experience to life , through its immense storytelling ability and capacity to leverage its impressive heritage,” Passoni said.
“Spaces such as this underline why Dolce & Gabbana is a leader in delivering luxury branded experiences in a global market.” ✈
