Korean Air to buy back inflight duty-free retail and catering arm

Will onboard retail soar again?  At its peak, Korean Air was the world’s most successful inflight retailer, generating extraordinary sales of over US$200 million a year {Image: Korean Air}.

SOUTH KOREA. National carrier Korean Air is to regain full ownership of its key inflight retail and catering businesses through acquiring the outstanding 80% holding in Korean Air C&D Service from private equity firm Hahn & Company.

As reported, Korean Air divested an 80% stake in the combined services unit to Hahn & Company in 2020 to secure liquidity during the COVID-19 pandemic, retaining a 20% share.

Its retail halcyon days might be long gone but Korean Air still runs a sophisticated shopping service onboard and online
The business has long been driven by high-end cosmetics and liquor sales 


The Korean Air Board of Directors approved the 5,010,343-share deal, valued at KRW750 billion (US$499 million) on 12 March.

“With this acquisition, Korean Air successfully reclaims a core pillar of its customer service operations,” the airline said.

After the agreement is finalised, Korean Air C&D Service will operate as a wholly-owned subsidiary.

A 15-year flashback to a stellar period in Korean Air’s history (click on the image to read our story) but as the table below reveals the business steadily eased over ensuing years
Korean Air duty-free sales 2011 to 2019. Source: Moodie Davitt Business Intelligence Unit. Click on the graphic to enlarge.
How the airline’s inflight retail mix evolved over the same period. Korean Air hopes to revitalise the business once the buyback is complete. Source: Moodie Davitt Business Intelligence Unit. Click to enlarge

Korean Air said bringing these essential services back under direct control is designed to ensure a stable supply of inflight meals and strengthen overall service competitiveness ahead of the upcoming launch of the integrated airline.

That is a reference to Korean Air’s acquisition of Asiana Airlines on 12 December  2024, forming a consolidated national carrier. Full brand integration will happen in coming months with duty-free retail set to benefit from the combined scale.

“Additionally, Korean Air plans to roll out upgraded inflight duty-free offerings to further enhance the passenger experience,” the company said. 

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