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Pernod Ricard has named Doron Friedman (pictured) as Director Global Travel Retail at The Absolut Company. Friedman has over 20 years’ experience in the global spirits industry.
He joined The Absolut Company seven years ago, where he fulfilled the role of Area Director Americas for travel retail and was most recently Area Director Latin America/Caribbean domestic markets.
“I look forward with great excitement to returning to the dynamic GTR market,” said Friedman. “Our success throughout travel retail speaks for itself; we have pioneered the market and grown rapidly. It’s a great and exciting challenge to grow the business while providing the consumers with unique experiences that only Absolut and its sister brands can bring to the table.”
He added: “We will continue focusing on brand growth and brand evolution for the entire TAC portfolio through creativity, innovation, transformation and collaboration. With all the power and might of the global Pernod Ricard organisation behind us, there is no limit as to how far we can go.”
Friedman will report to Darryn Hakof, Vice President Brand Development at The Absolut Company. “We are very pleased to place the global travel retail operations in the hands of Doron Friedman, as he represents experience and continuity as well as new ideas and energy,” said Hakof. “With Doron on board, we are poised to continue pushing boundaries in the fast paced global travel retail market.”
