Dubai Duty Free nine-month sales soar to over US$1 billion

Perfumes retained its status as the number one category as sales rose to US$150 million

UAE. Dubai Duty Free’s nine-month sales to the end of September hit US$1.036 billion, a sharp +16.4% rise compared to the same period in 2010, the company revealed today. It places the retailer on track for year-end sales of an estimated US$1.45 billion.

Perfumes retained the leading category by value as sales rose to US$150 million, while sales of Gold rose by +24% to reach US$118 million in the nine-month period. Liquor, which recorded sales of US$142 million, showed an increase of +17% and held on to the number two spot.

Other notable increases were seen in Electronics, which rose by +21% to US$81 million, Cosmetics, which rose by +22% with sales of US$63 million, while Confectionery rose by +9% to US$78 million accounting for 8% of total revenue.

Dubai Duty Free’s Gold sales rose by +24% to reach US$118 million for the first nine months of 2011

Executive Vice Chairman Colm McLoughlin said: “We have had a fantastic year so far and I am pleased that our penetration level and average spend has been consistently high. We are heading into a busy sales period for the last quarter and are optimistic that we will have a record year.”

Dubai Duty Free, which first opened for business on the 20th December 1983, celebrates its 28th anniversary this year and the operation has big plans in place to mark the occasion. The anniversary day on December 20 will be celebrated with a -25% discount on a wide range of merchandise, for what has become an annual celebration for all passengers traveling through the airport.

“We started this promotion when we celebrated our 20th anniversary in 2003 and offered shoppers discounts for that day,” said McLoughlin, “Sales soared to a record high on that day and proved to be so successful that we have continued to mark our anniversary day in this way ever since. We see this as our way of saying thank you to our customers who have helped Dubai Duty Free to achieve such fantastic sales results over the years.”

The company was also buoyed by record sales figures (excluding 20 December anniversary days) during the Eid holiday period in August.

25 August saw a new daily sales record posted, of US$5.93 million. This was followed a day later by the second highest day’s sales ever (again, excluding anniversary days) of US$5.87 million, and the third highest day’s sales came on 30 August, with US$5.81 million.

Each of these surpassed the previous record of US$5.34 million, achieved on 30 December 2010. The highest ever total came on the company’s 25th anniversary, when sales were US$20 million on 20 December 2008.

Note: Watch out for a news feature on Dubai Duty Free plus filmed interview with Colm McLoughlin in tomorrow’s edition of the weekly Moodie e-Zine.

Electronics sales are enjoying a resurgence and climbed by double digits in the period

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