 |
M.A Nasir awarded a cash equivalent cheque worth US$123,000 by Managing Director Dubai Duty Free Colm McLoughlin (3rd from left). Manager Purchasing and Research Sharon Beecham (2nd from left) and Deputy MD George Horan (2nd from right) are also present to witness the event. |
UAE. Dubai resident M.A. Nasir has won a dream home worth US$123,000 in the British American Tobacco International (BATI) “˜Win Your Dream’ prize draw at Dubai Duty Free, United Arab Emirates (UAE).
The promotion required shoppers to buy two cartons of BATI brands to enter the draw. It was run by major duty free operations at participating outlets including Kuwait, Bahrain, Qatar, Abu Dhabi, Sharjah and Muscat, involving brands such as Kent, Lucky Strike, Dunhill, Benson & Hedges and Rothman.
Recently-married Nasir said he will be purchasing his dream home in India, his native country. “To win US$123,000 is unbelievable, a real dream come true,” he said.
Brand Operations Manager Michelle Uys said: “We acknowledge the diversity of cultures in Dubai and realise people have different dreams and aspirations. We also wanted to make sure that we rewarded all our loyal consumers without limiting our promotion to one particular brand.
Sales across various key brands increased by +40% to +60% during the promotional period.
Uys added: “The high level of anticipation clearly indicated the appeal of the prize. The growth of Dubai Duty Free also enhances the success of our marketing activities. Travellers will notice an excellent line-up of promotional activities from BATI which have been slotted for 2004.”
MORE STORIES ON DUBAI DUTY FREE SPONSORSHIPS AND PROMOTIONS
Dubai Duty Free links up with golf again – 07/06/04
Shoppers win a Picasso in Dubai Duty Free promotion – 08/07/03
