UK. Leading British spa and skincare brand Elemis is to build on its spa heritage with the introduction of the Elemis Sp@Home Collection. The line aims to allow consumers to easily weave professional spa-quality products into their daily/nightly grooming routines.
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Elemis aims to make every day a spa day with its new Spa@Home Collection |
The new body care concept comprises five categories: body exotics, body soothing, body performance, body awaken and body anti-ageing. The range features Elemis best-sellers, plus 14 new products.
The body exotics category allows consumers to indulge their senses with exotic ingredients from around the world. The body soothing products are said to help users slow down the pace at the end of the day, by nourishing the body and de-stressing the mind. The Body performance category features results-driven fitness, detox and sculpting products. Body awaken is an energising category, whose products aim to help consumers feel refreshed, invigorated and ready to face the day. Lastly, body anti-ageing focuses on the Elemis Pro-Collagen firming/lifting range.
“It has been 20 years since our beginning as a luxury body care range so this is a really exciting time for us to introduce new Sp@home,” noted Elemis Director of Product & Treatment Development Noella Gabriel.
“At Elemis, we have designed products that fit into your lifestyle. We wanted sp@Home to have real stand-our shelf presence, hence we chose jewel-coloured red, navy and teal packaging, with spa tips on each product, to educate customers so it is easier to select what is right.
“We’re also proud to introduce not only 14 new products but many with new aromatic fragrances. Ultimately this makes Elemis the best in “˜spa at home’ professional products that people will come back to time and time again.”
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