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M by Mariah Carey, the debut fragrance from the singing superstar | |
US. Elizabeth Arden is poised to reveal the debut fragrance from singer Mariah Carey, the top-selling female recording artist of all time.
M by Mariah Carey will begin rolling out in mid-September. The fragrance is said to embody her warmth, sensuality and glamour.
“The inspirations for M by Mariah Carey were multiple places I’ve been, moments in my life and childhood memories,” the singer explained. “It combines my favourite scents and means so much to me. I wanted my fragrance to be a gift to my fans.”
The juice was created by Carey in conjunction with Carlos Benaim and Loc Dong of IFF. It opens with a creamy accord featuring marshmallow, leading to a lush floral heart dominated by Living Tahitian Tiare flower. The dry down is a blend of spicy, woody accents of Moroccan incense and sheer amber.
Carey also collaborated on the bottle design, created in partnership with Jean Antretter. The glass cap is shaped like a butterfly alighting on the tips of the Tiare flower. The neck is adorned with a silver roped collar.
The outer carton echoes the silver and purple colour scheme, complete with the initial “M” and a butterfly motif.
M by Mariah Carey will be available as 30ml, 50ml and 100ml edp sprays, priced domestically at US$39.50, US$52.50 and US$62.50, respectively.
Also available is a 15ml parfum (US$175) and a 200ml body lotion (US$28).
MORE ABOUT MARIAH CAREY
Mariah Carey is the best-selling female artist of all time, with seventeen number one singles. She has a five-octave range and has been recognised with five Grammy Awards, nine American Music Awards, Billboard’s “Artist of the Decade” Award and the World Music Award for “World’s Best Selling Female Artist of the Millennium”.
Her musical achievements aside, Carey is involved in a number of philanthropic causes. These include Save the Music, The National Adoption Center and The Make-A-Wish Foundation, which recently bestowed its 2006 Wish Icon Award upon her, permanently rechristening it the Mariah Carey Wish Icon Award.
Her active involvement with the Fresh Air Fund resulted in Camp Mariah, the Fund’s first camp named in honour of an individual.
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