US. Elizabeth Arden is to extend its Provocative Woman feminine fragrance (The Moodie Report.com, 30 March 2004), with a new, limited-edition scent.
Elizabeth Arden Provocative Interlude will begin rolling out worldwide from April.
The positioning of the fragrance is said to be seductive and intriguing. Accordingly, the juice – created by Carlos Benaim and Loc Dong – is described as a modern oriental with gourmand accents.
The top notes are a blend of Champagne and white berries, highlighted with guava leaf. These lead to a heart of sunset orchid, rose petals and mango flower. The base features a white chocolate accord, teamed with cashmere musk and redwood.
“We conceived Provocative Interlude as a fragrance that creates an intimate yet alluring and daring aura of seduction,” explained the two noses.
The flacon is a reinterpretation of the original, inspired by the curve of a woman’s back. The bottle features a lavender lace accent, designed to heighten the seductive feel.
The lace motif, in scalloped aubergine, is repeated on the outer carton, to evoke a corset.
Provocative Interlude will be available as a 50ml and 100ml edp spray, priced domestically at US$39.50 and US$49.50, respectively.
MORE STORIES ON ELIZABETH ARDEN
Elizabeth Arden prepares to change the face of anti-ageing with Prevage – 05/12/05
Elizabeth Arden teams up with Hilary Duff – 12/10/05
Arden’s Britney Fantasy becomes a reality – 10/10/05
Elizabeth Arden embraces novel fragrance approach via licensing deal with Danielle Steel – 26/09/05
