Strategic retail property consultancy Harper Dennis Hobbs (HDH) has been appointed by London café chain EL&N London to support the brand’s expansion into global travel retail.
As reported, HDH recently launched a wholesale distribution channel to bring new brands into travel retail. Its team intends to introduce the EL&N concept to the industry, saying that the brand can “add a touch of glamour and excitement to the customer’s journey”.
Dubbed as London’s “most Instagrammable café”, and a popular lifestyle brand, EL&N attracts strong support on social media, with 422,000 Instagram followers. Its London network includes the original Park Lane location, Carnaby Street and St Pancras International railway station.
EL&N products include Spanish Latte can, Salted Caramel Milk Chocolate bar, Large Flask in Pastel Pink and 3 Charm Keyring.
Harper Dennis Hobbs Executive Director Simon Black said: “We are delighted to be working with EL&N to aid the expansion of this distinctive brand into the global travel retail market. The travel sector offers vast opportunities for brands who might not have previously considered this an option.
“Our wholesale distribution channel can provide a complete solution for fresh and innovative businesses, such as EL&N, to enter the travel retail space; not only in airports and train stations but potentially in the cruise and inflight sectors.”
Black said EL&N’s positive messaging and travel spirit is “perfectly targeted to the younger demographic of customers that will be eager to travel when restrictions are lifted”.
“We are thrilled to bring this glamorous brand into the travel retail sector,” he added.
“There’s a real gap in the travel market for unique, innovative brands that tap into a slightly younger demographic. We are confident that our coffee specialty items and our beautiful gifting range will be loved by jet setters and commuters alike” – EL&N London Founder Alexandra Miller
EL&N London Founder Alexandra Miller commented: “We are so excited to be launching our first full retail range into the travel retail sector with HDH.
“There’s a real gap in the travel market for unique, innovative brands that tap into a slightly younger demographic. We are confident that our coffee specialty items and our beautiful gifting range will be loved by jet setters and commuters alike.”
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