UAE. Emirates Leisure Retail (ELR) has continued its expansion at Dubai International Airport with the opening of Saddle Café in the Terminal 3 Arrivals Hall. It is the first franchise location for the homegrown Emirati speciality coffee and dining brand.
The Saddle Café features a curated menu centred on the brand’s speciality coffee, alongside established customer favourites including the Pistachio Milkshake, Acai Smoothie and a range of freshly prepared pastries and crepes, plus savoury items and sweet café classics.
Founded in 2017, Saddle operates more than 25 outlets across the Gulf and internationally.
ELR said the airport venue’s space reflects Saddle’s warm, minimalist aesthetic, tailored for the travel environment.
Saddle Café Founder Mohamed Matar Al Falasi said, “We are proud to open our very first franchise for Saddle and partnering with a fellow homegrown establishment like ELR, which shares our values of quality, integrity and community, makes this milestone even more meaningful.
“We look forward to providing a warm and memorable experience for both visitors and residents arriving in our city.”
MMI & Emirates Leisure Retail Group CEO Tyrone Reid commented: “Today marks an important milestone for us as we officially open the first franchise for a celebrated Emirati brand like Saddle. We’re proud to support a brand with the same values that align perfectly with ELR’s vision for creating exceptional dining experiences and showcasing the UAE’s unique hospitality to travellers from around the world.”
Dubai Airports highlighted the opening as part of its broader strategy to enhance passenger experience.
Dubai Airports Chief Commercial Officer Eugene Barry said: “Saddle’s debut at DXB reflects our intention of rolling out distinctive concepts and services which resonate with our guests. We are delighted to extend our partnership with ELR and to welcome Saddle to Terminal 3 – the gateway to Dubai and beyond.” 
