Estée Lauder has expanded its lip repertoire with the Pure Color High Gloss collection. It was launched into the Americas and Asia Pacific travel retail in May, and is rolling out this month in Europe, Africa and the Middle East.
 |
The new Estée Lauder Pure Color High Gloss collection, on-counter now in the travel retail channel |
Described as a new generation of gloss that quenches and seduces lips, Pure Color High Gloss features nourishing ingredients which deliver “sensational smoothness” and reflective colour, according to the brand.
The collection comprises eight shades that combine long-lasting moisture with a sheer finish that is never sticky. The formula includes the antioxidant Vitamins E and C, and True Visionâ„¢ Technology pigments, for prismatic, translucent colour and shine.
Pure Color High Gloss is presented in a sleek, clear tube with a slant-tipped applicator said to facilitate precise, buildable coverage.
[houseAd4]
