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Estée Lauder’s new Creative Director Makeup, Tom Pecheux |
US. Estée Lauder has named top make-up artist Tom Pecheux Creative Makeup Director. Described as a favourite of top photographers, stylists and fashion editors around the world for his sophisticated take on Parisian glamour, Pecheux will work closely with the Estée Lauder brand to help set artistic direction for the next generation of Estée Lauder make-up, and communicate his point of view on modern beauty to consumers, press and fashion and beauty influencers.
“We are incredibly excited to partner with Tom Pecheux,” noted Estée Lauder Global Brand President Jane Hertzmark Hudis. “Tom will add a new energy, style and fashion edge to Estée Lauder make-up. His intuitive sense of colour and expertise in global beauty trends will help us redefine modern colour in a bold new way.”
Beginning in Spring 2010, new, high-impact colour products influenced by Pecheux will appear at Estée Lauder counters. Pecheux’s make-up artistry will be featured in new advertising campaigns with Estée Lauder model Hilary Rhoda.
Pecheux began his career three decades ago by assisting renowned make-up artist Linda Cantello, but it was through his close creative relationships with Mario Testino and Carine Roitfeld at the start of the 1990s that Pecheux established himself as a leading force in make-up.
Philosophically, Pecheux believes that make-up should flatter rather than conceal or embellish.
“It’s a great privilege to work with the Estée Lauder brand,” said Pecheux. “We are both dedicated to making women look and feel beautiful. I know this will be a great creative partnership.”
Throughout his career, Pecheux has consistently worked with the finest fashion photographers, including Mario Testino, Patrick Demarchelier, Craig McDean, Peter Lindbergh, Inez Van Lamsweerde and Vinoodh Matadin.
He has also created striking runway looks for leading fashion houses including Marni, Ralph Lauren, Derek Lam, Givenchy, Balmain, Yves Saint Laurent and Jean-Paul Gaultier.
Pecheux is a regular contributor to top fashion magazines, including Vogue (Italy, Paris and US editions), Vanity Fair and V magazine. He has also created memorable advertising campaigns for Michael Kors, Burberry, Gucci, Dolce & Gabbana, Versace, Givenchy, Balmain and Yves Saint Laurent.
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